Your customer can choose several settings that provide them with what they need without any pressure of purchase. Some features of the Magento shopping cart enhance any shopper experience. Promotion features which is most used is the Wish List; this feature is for the window shoppers and the people who practice saving money for purchases. The Wish List is most often a step away from a purchase which is usually a scheduled one. Expert Internet marketing studies show a big factor for purchasing a product or a service is timing. Most people are smart buyers, needs are prioritized and credit card purchases are set at a minimum. Just because a person adds a Wish List and doesn’t purchase outright doesn’t mean no purchase will be done, this feature is a virtual goal set by the customer that will be a sale in time.
Enable the Wish List feature by going to System>Configuration then click at the Wish List tab found in the left column and select YES from the Enabled drop-down menu. Once you go back to the shopping cart you will see an Add Wish List link for all products in category pages and product pages. A shopper clicking the link to the Wish List is directed to their very own Wish List page where they can add and remove products on their shopping cart. To get to the Wish List though a customer has to register for an account and sign-in, connecting registration information to the Wish List is a must. Read Full Story
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yes i believe its a handy tool but many people would return back to site for purchasing without adding to wishlist.
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