When you have a Magento store, it's essential that people find you on the Internet when they are looking for products you happen to be selling. You should start thinking about this fact even before you get your online store up and running, but even if you haven't thought much about this it's never too late to start optimizing your store for search engines.
First of all you have to choose wisely among many of the Magento templates on offer. They are all in a way different and this could be significant when we are talking about search engine optimization. Next, you have to choose modules you will include, and you can include some of the modules that will help you with SEO since there are a few on Magento Connect.
It's necessary that you go over a few steps in the Magento admin section in order to set some of the parameters for SEO. Starting from the URLs, it is recommendable that you turn off the Add Store Code to URLs function. This way your URLs become more search engine friendly. It's important that even your URLs contain as much specific content as possible, because, especially lately, search engines are starting to pay more attention to the URLs than before. Read Full Story
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